Andrew O'Hagan bietet in der "London Review of Books" einen Einblick in die Leitorgane des britischen "Laddism". Es versammeln sich zu einem publizistischen Pandämonium:Stag & Groom Magazine, Zoo, Nuts, Loaded, Jack, Esquire, GQ, und Men's Health. Komisch:

GQ, like the others, always has a glossy girl on the cover, but the magazine is actually quite gay, at least in the sense that the late Ian Hamilton used the term. Hamilton thought it was gay to look left and right when you crossed the road, and he thought it was gay for men to blow-dry their hair. This went on for a while until one day he made the point to Martin Amis that it was actually quite gay to sleep with a woman.